For this project, I was tasked with creating a series of four cohesive posters for guerrilla marketing in support of Knox, an alt-pop musician based in Nashville, TN. The goal was to develop a campaign that would generate buzz and intrigue in public spaces while staying true to Knox’s artistic style and genre.
Knox’s energetic and alt-pop aesthetic works together to create an inviting atmosphere, fueled by his rise in popularity on social media. This poster campaign aims to move his digital presence into the physical world by creating a series of posters for his upcoming tour titled the Going Going Gone tour. The use of type and color correlates to the branding of this tour, and subsequent album, to create a visual tie to the artist and his identity.
By using images from both Knox’s digital photo shoot and live music visuals, a connection is established between Knox’s digital presence and his physical performances. The maximalist approach to the poster design aims to communicate the loud energetic style that Knox has established, as well as connect all elements to his past and current brand. The paper airplane is a recurring motif seen in the promotion of the upcoming tour and album cycle, and the posters aim to use this symbol to draw in both new and past fans. With the combination of large type, digital and physical photo content, and recurring branding motifs, these posters will be able to effectively advertise for the Going Going Gone Tour.