Hello
I’m Annie Star!
GREATEST HITS GREATEST HITS GREATEST HITS GREATEST HITS
B-SIDES
SWATCH BOOK
The Parhelia color swatch booklet showcases the color range and naturalistic inspiration for each of the shades with each chapter showcasing a hue. The all-caps mono type serves to emphasize the vibrancy and energy associated with the product line.
MERCHANDISE & EXPERIENTIAL
Parhelia merchandise is designed to emphasize the brand goals of connecting with nature, while using trendy language to connect with the target audience.
The Halo Room pop-up shop is a space where Parhelia products can live for resale. The stands pair with packaging, while signage shares the brand vision.