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MOJO BOOKS AND RECORDS

Rebrand | Print | Social Media | Merchandise

Mojo books and records is a retail music and bookstore located in Tampa, Florida. Mojo primality services the North Tampa area, and students at the University of South Florida. The store is known for its selection of books, music, and crafted coffee and beverage bar.


This rebrand aims to update the stores current visuals to align with a modern design standard and internet presence, while continuing to communicate all that Mojo had to offer.

Mojo Books and Records and aim to provide quality goods and services to the area. They take pride in the physical essence of things, including their books and music, as well their hand-crafted drinks. 

The rebrand serves the purpose of updating the stores physical and digital presence, in order to further connect with patrons. 

Mojo Books and Records values are:

Communication: Mojo endorses communication through it’s music and 
literature collection.

Physicality: With an emphasis on analog music, books on paper, and handcrafted and brewed beverages

Openness: Mojo welcomes any and all who are looking to delve into the world of physical media!Mojo Books and Records combines services that have a unique appeal and draws an audience. With the promise of music, reading, drinks, and space to enjoy it all, Mojo creates a memorable and distinct atmosphere

The target audience for Mojo Books and Records is the University of South Florida student population, as well as collectors, and North Tampa residents interested in physical media and community oriented third spaces

MERCHANDISE
The merchandise design for Mojo Books and Records consists of custom T-shirts and logo stickers. The primary purpose of the merchandise line is to give customers the option to purchase a leave-behind that pertains specifically to Mojo while to supporting the independently run store.






PHYSICAL MEDIA
The physical media for Mojo Books and Records includes menu cards, wrapping paper, custom coasters and napkins, and environmental graphics. The combination of these physical elements ties together all of the services that Mojo has to offer: wrapping paper to protect books and vinyls after purchase, menus and coasters to curate the coffee bar and study space, and environmental graphics to create a whole, unified experience within the store. 

SOCIAL MEDIAThese social media designs for Mojo Books and Records aim to bring the new brand identity into an online space for patrons to interact with. With the goal of creating clear and accessible information through poplar media platforms, the social media strategy consists of curated photography and an expansion of the branded illustrated graphics to connect the digital presence to the physical space. 

MOJO BOOKS AND RECORDS

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