I’m Annie Star!
Target audience: 18-35yo, outdoor hobbyists spending above-average amount of time in the sun, including athletes, coastal residents, hikers etc.
Secondary audience: Anyone pursuing creative, vivid hair styles and seeking longer wear with healthier hair
Parhelia’s Values Are:
Authenticity:
• Facilitating individuality and personal expression through hair care
Education
• Surrounding sun damage, nature, and proper hair protection
Sustainability
• Protection for your hair, and the enviornment
Accessibly
• Easy to use, and easy to love