Hello 
I’m Annie Star!
GREATEST HITS GREATEST HITS GREATEST HITS GREATEST HITS



B-SIDES

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Target audience: 18-35yo, outdoor hobbyists spending above-average amount of time in the sun, including athletes, coastal residents, hikers etc.

Secondary audience: Anyone pursuing creative, vivid hair styles and seeking longer wear with healthier hair 


Parhelia’s Values Are:

• Authenticity: Facilitating individuality and personal expression through hair care

• Education: Surrounding sun damage, nature, and proper hair protection

• Sustainability: Protection for your hair, and the environment

• Accessibly: Easy to use, and easy to love

PARHELIA



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