SOUPED UP — Annie Star Designs

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SOUPED UP

• RED DOT WINNER 2026 | BRANDS AND COMMUNICATION

Branding | Packaging | Editorial
Merchandise | Experiential

Souped up is a combined restaurant/bar that offers a menu of alcoholic soups. Customers can enjoy cuisine, beverages, and engage in a local, community oriented late-night space. Souped Up creates space for patrons to explore a new variety of dietary options, while simultaneously exploring personal connection.

Souped Up aims to provide a local community space to indulge cuisine and beverage combinations. The unconventional joining of food and beverage acts as an experience for customers to share with one another while existing in a physical space with one another, and foster exploration and conversation.

Souped Up attracts young and middle aged adults, primarily 21-55 yeas old, who are interested in engaging in local, community based night life. These individuals crave a unique experience that fosters conversation and connection, while supporting innovative cuisine.

Souped Up’s Values Are:

• Community: A gathering place where patrons feel invited to gather and engage with one another

• Comfort: An intentionally curated space to feel like an extension of a home: warm, welcoming, and relaxed

• Craftsmanship: Carefully created dishes, each with a rich history and story to tell

MERCHANDISE
& EXPERIENTIAL

The Souped Up t-shirt and hat are designed with employee wear in mind. The uniform outfits contribute to the elevated, yet homey atmosphere that Souped Up provides it’s patrons.

MENU DESIGN

The Souped Up menu utilizes a three column, five row modular grid to create a streamlined ordering process for restaurant patrons.

Comprised of a cover and three pages, the menu clearly defines beverages, soup options, and house snacks. The use of imagery halftone printed imagery emphasizes the repeating circular motif seen throughout the brand.

TO-GO PACKAGING

To-go packaging is designed to serve the range of soups provided within in the restaurant. The 12oz cups provide compact and convenient transportation for leftovers to be brought home. The carriers are specifically designed to fit Souped Up cups, allowing for ease of carry-out. Side labels on the cups showcase the values of the brand, while space on the caps allows for top labels to be placed, indicating the contents of the container.

SOUPED UP

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