Knox is an alternative pop artist based in Nashville, Tennessee. Knox’s energetic and alt-pop aesthetic works together to create an inviting atmosphere, fueled by his rise in popularity on social media.This merchandise and poster campaign aims to carry his digital presence into the physical world, by creating a series of physical products for his upcoming tour titled the Going Going Gone tour. The use of type and color correlates to the branding of this tour, and subsequent album, to create a visual tie to the artist and his identity.