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PARHELIA 

Branding | Packaging | Editorial
Merchandise | Experiential

Parhelia is a hair color and care line that provides spf and environmental protection for individuals spending above-average amounts of time in the sun. With the primary belief that adventurous hair should be compatible with an adventurous life style, Parhelia seeks to empower self-expression through hair, rather than create a limiting factor. 

The name ‘Parhelia’ originates from the environmental phenomena in which bright spots of color appear surrounding the sun. 


Parhelia’s brand purpose is to facilitate and educate about healthy, vivid creative expression through hair, all while encouraging an active lifestyle. 


Parhelia was born out of a need for durable, lasting hair color that not only withstood environmental elements, but also protected it. Through sun, ocean, sweat, and air exposure, Parhelia is made to work with activity, not against it. 

PARHELIA



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